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Just got better - 2020 Titleist AVX

Titleist AVX Golf Ball 2020

The next generation of Titleist AVX ¬is engineered for greater ball speed, longer distance and increased short-game spin – advancing the multi-component golf ball technology that has produced breakthrough results for golfers who prioritize distance and extremely soft feel. First introduced in the spring of 2018 following a comprehensive four-month test market, AVX was developed as a performance alternative to sit alongside Titleist's industry-leading Pro V1 and Pro V1x models – offering the lowest flight, lowest spin and softest feel of the three premium performance offerings. From core to cover, every piece of the new Titleist AVX golf ball has been reengineered to deliver improved total performance from tee to green: • The engine of 2020 AVX – a larger, reformulated low compression core – works in combination with a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. • A new, thinner cast urethane cover – specifically formulated for AVX by Titleist Golf Ball R&D chemists – delivers increased spin and control for improved greenside performance. • The increased core size also produces an even softer-feeling AVX. New AVX, offered in both white and high optic yellow, is now available in golf shops worldwide. For more information click here